From the hottest looks to the coolest dessert flavor, here’s what our Search bar says about what’s trending for summer 2026.
Our new Summergeist report highlights the top trends defining this season based on recent search data. You will see a surge in interest for fiber-rich diets, butter yellow accessories, and refreshing summer cocktails like the Hugo spritz. Head to the Summergeist site to explore the full list of trending songs, snacks, and vacation reads.
Our new Summergeist report highlights the top trends defining this season based on recent search data. You will see a surge in interest for fiber-rich diets, butter yellow accessories, and refreshing summer cocktails like the Hugo spritz. Head to the Summergeist site to explore the full list of trending songs, snacks, and vacation reads.
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To capture exactly what’s on everyone's minds (and in their Search bars), we’re introducing Summergeist : our latest report on the season's defining trends, based on U.S. Google Trends data. One key takeaway? It’s clearly the summer of “maxxing” — not only are people searching for “maxxing” more than ever before, but they’re also searching for summer trends at record highs. Grab your sunglasses, then check out more summer 2026 trends below:
Summer tunes: It’s too soon to declare a song of the summer, but the top trending songs this past month are all from powerhouse female vocalists.
Summer bites: Move over protein — searches for dietary fiber hit an all-time high in 2026 and “fibermaxxing” searches increased by +115% in the past 90 days.
Summer sips: When it comes to summer wines, Sancerre and “chilled red” have both recently reached peak search interest. As a surprise to no one, spritzes spike every summer — “what goes in an aperol spritz” is a breakout search over the past month and “how to make a hugo spritz at home” spiked +2,200%.