A New Name, Familiar Hardware
Road to VR reports that Meta has introduced Meta Glasses, its first smart glasses without Ray-Ban or Oakley branding. The lineup includes three styles: Meta Adventurer, a clean rectangle shape available in Standard and Large; Meta Fury, a bold, statement-making frame; and Meta Glasses by Kylie, a slim oval design inspired by Kylie Jenner’s personal taste. Despite dropping the luxury logos, the partnership with EssilorLuxottica remains intact for frame manufacturing and lens development.
Under the hood, the hardware stays identical to the well-received second-gen Ray-Ban Meta glasses. That means a 12MP camera capable of 3K video, open-ear speakers, six microphones, and a battery that lasts over eight hours. Lens options span prescription, shaded, polarized, and Transition lenses—all produced by EssilorLuxottica. In total, buyers can pick from 26 style combinations, with frame colors like Classic Black, Racing Green, Linen, and Mahogany.
Pricing That Undercuts the Premium Brands
The numbers tell a clear story of strategic repositioning:
- Meta Adventurer and Meta Fury: start at $300
- Meta Glasses by Kylie: start at $400
- Ray-Ban Meta (Second Gen): previously $380
- Oakley Meta: previously $400
By shaving $80 or more off the entry price, Meta is betting that shoppers will prioritize functionality over designer cachet. The glasses are available immediately through Meta.com, Lenscrafters, Sunglass Hut, Best Buy, and Amazon.
The Strategy: Flood the Market Before Rivals Arrive
This launch isn’t just about cost-cutting—it’s a race to ubiquity. Meta’s smart glasses have seen daily usage triple year-over-year, and the company sold an estimated 7 million units in 2025. Removing the licensing fees attached to Ray-Ban and Oakley lets Meta hit a price point that could accelerate mass adoption just as competitors circle. Google is readying a fleet of Android XR glasses with partners like Warby Parker, Gentle Monster, Kering (Gucci’s parent), and Samsung. Meanwhile, EssilorLuxottica has signaled its own independent ambitions, striking an optics deal with Applied Materials to scale AR and smart glasses technology separately from Meta.
The message is clear: Meta wants its platform on as many faces as possible before the landscape fractures. Whether consumers embrace generic Meta frames over iconic designer brands remains an open question, but the pricing and broad retail availability give it a fighting chance to become the default wearable AI device.
Meta today announced it’s releasing Meta Glasses, the company’s first slate of smart glasses that don’t feature any EssilorLuxottica styles or branding.
While Meta is still working with long-time eyewear partner EssilorLuxottica, the company is releasing three new Meta Glasses styles that aren’t packing any Ray-Ban or Oakley branding:
Meta Adventurer — A clean rectangle shape for a timeless, versatile look. Available in Standard and Large.